December 12, 2023 | 4:02 pm

MJA Social Media 102: Strategy & Engagement

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Course Content

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WORKBOOK & RESOURCES

Social Media Strategy Development 3 Lessons | 1 Quiz

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Module Content

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Defining Your Social Media Goals

Understanding Your Audience

Content Strategy and Planning

SME 102 Module 1

Content Creation for Social Media 3 Lessons | 1 Quiz

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Crafting Posts for Engagement

Visual Content: Photos, Graphics, and Videos

Writing for Social Media

SME 102 module 2

Social Media Scheduling and Management Tools 3 Lessons | 1 Quiz

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Using Tools for Efficiency (e.g., Hootsuite, Buffer)

Content Calendars and Scheduling Posts

Managing Multiple Social Media Accounts

SME 102 Module 3

Growing and Engaging Your Audience 3 Lessons | 1 Quiz

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Organic Growth Strategies

Community Building and Interaction

Handling Negative Feedback and Reputation Management

SME 102 Module 4

Social Media Analytics and Reporting 3 Lessons | 1 Quiz

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Key Performance Indicators (KPIs) for Social Media

Analyzing Social Media Metrics

Creating Reports and Actionable Insights

SME 102 Module 5

Paid Social Media Advertising 3 Lessons | 1 Quiz

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Basics of Social Media Advertising

Creating Ad Campaigns on Different Platforms

Targeting, Budgeting, and A/B Testing Ads

SME 102 Module 6

MJA Social Media 102-Strategy & Engagement

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