December 12, 2023 | 4:19 pm

MJA Email Marketing 104: Campaigns & Analytics

Current Status

Not Enrolled

Price

Closed

Get Started

This course is currently closed

Course Content

Expand All

WORKBOOK & RESOURCES

Introduction to Email Marketing 2 Lessons | 1 Quiz

Expand

Module Content

0% Complete 0/2 Steps

The Role of Email in Digital Marketing

Understanding Different Types of Emails (Newsletter, Transactional, Promotional)

EMC 104 Module 1

Building and Managing an Email List 3 Lessons | 1 Quiz

Expand

Module Content

0% Complete 0/3 Steps

List Building Strategies

Segmenting Your Email List for Targeted Campaigns

Email List Maintenance and Hygiene

EMC 104 Module 2

Crafting Effective Emails 3 Lessons | 1 Quiz

Expand

Module Content

0% Complete 0/3 Steps

Writing Compelling Subject Lines and Copy

Designing Email Layouts for Maximum Engagement

Best Practices for Call-to-Action (CTA) Buttons

EMC 104 Module 3

Email Marketing Platforms 3 Lessons | 1 Quiz

Expand

Module Content

0% Complete 0/3 Steps

Overview of Popular Email Marketing Tools (e.g., Mailchimp, Constant Contact)

Setting Up Email Campaigns and Automations

Integrating Email with Other Marketing Tools

EMC 104 Module 4

Testing and Optimization 3 Lessons | 1 Quiz

Expand

Module Content

0% Complete 0/3 Steps

A/B Testing Email Components

Optimizing Emails for Deliverability and Open Rates

Lifecycle Email Marketing Strategies

EMC 104 Module 5

Analytics and Reporting 3 Lessons | 1 Quiz

Expand

Module Content

0% Complete 0/3 Steps

Measuring Email Marketing Success

Analyzing Open Rates, Click-Through Rates, and Conversions

Using Data to Refine Email Strategies

EMC 104 Module 6

MJA Email Marketing 104-Campaigns & Analytics

Memberships